title - levis

1995 was a good year for print budgets. For this project I had the opportunity to sit in with (at that time) Saatchi's creatives Matt Simpkins and James Mok to concept a series of print objects for a Levis pitch.

This culminated in a series of insert pieces such as the "Dress-o-Matic" - retro with attitude - for locally distributed magazines.

agency: Saatchi & Saatchi.
art director: James Mok.
copywriter: Matt Simpkins.
design: Stephen Canning.
photography: Steve Rood.