My relationship with Askew began in 1993 with
the Pop-Out Toaster - a campaign to grow a database. The die-cut
Dualit toaster had response forms in the shape of toast slices.
The response was an overwhelming 55% with a positive result on
Subsequently the new mailing list was exploited mercilessly and
the brand quickly became established. "Interesting Things" were
initially posted every few months, but this later settled down
to a regular six-month calendar and occasional promotions.
Each calendar featured a unique theme and explored different art-direction
and techniques such as the "Time's Arrow" calendar here.
This was an exploration of the theme of time, with a series of
my illustrations of various clocks from the store, a countdown
to the year 2000. The useful calendar dial was specifically designed
for this issue.
Previous issues featured photo-illustration by Chris Williams,
or photo-montage and illustrations by myself.
design and art direction: Stephen Canning.